Questions and Answers regarding The Seo Opinion Of Interstitial Ads

Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of "huge budget" sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads. They are quite admittedly annoying, but can be profitable and beneficial in some situations.
Does anyone have any first-hand experience working with these ads and the results (excellent, terrible or non-existent) from the various search engines?

I have used interstitial ads on a couple of my sites from a number of providers (adsense et al).
From my experience...

Full Page Ads...

In my honest opinion, they do not provide a consistent income as they only serve to annoy the web users. I tried and tested and would never use full page ads again (unless your only focus is income but this will come at the cost of users and traffic).

In text ads...

These are somewhat less annoying for users - when using the in text ads I found that the revenue was pretty pump. In my experience, fixed ads work best, I use Google, Tradedoubler and Commision Junction. Google is always the highest performa but the other 2 can bring larger commissions (depends on the site and volume of content). I like Google best as you get paid for the click, you never lose.  I run my free business websites on this principal, larger sites can demand much higher prices simply for show so its a different ballpark.  Anyway, I suggest minimal use of interstitial ads, fixed position (well placed and color matching) has always been my winner.

UPDATE - missed the SEO part sorry.

From my experience interstitail ads are only damaging to SEO if you allow full page ads to open on a visitors first page visit. Example, Adsense Full page ads can be set to be showed to visitors after a number of page views (1,3,5 if I recall correctly). I experimented with the 1 page ads but found that:
a) my ad revenue went down (surprisingly)
b) I had less page views with much higher bounce rates (not surprisingly)
c) page integration to search engines was slower (I'm guessing that the spiders bounced too) Notwithstanding this, there was no change to actual page rank and visitor level were pretty much the same. From this we can conclude that full page ads are not the money spinner they would initially appear to be. To be honest, I dont reckon I would use this as an advertising means either.
Full page ads are on a par with pamphlets through your door, at first they were shiny and fascinating, after a while they just get damn annoying. Once you annoy a user, you lose their interest! The rest is obvious. I hope this helps. Maybe someone else has had some success.

Now, the final thoughts on SEO Marketing & Interstitial Advertising.

For people who are managing their own websites, search engine optimization is an vital tool in positioning their website in the well loved search engines such as Yahoo, MSN, and Google. It allows their website to be accessible to Internet users and helps generate more visitor traffic. Getting SEO can be a sound business choice.

Search engine optimization enhances the location of your website in the search engines by using keywords and phrases used by people when looking for services and products. Sometimes, people click on the paid advertisements located on the upper or side part of the search engine. But, logical users will always utilize organic search when searching for certain products or firms.

Search engine optimization makes the difference for your business. An improved SEO ranking translates to improved inquiries, more clients and increased profits. Within a small period of time, you can expect more traffic on your site.

In addition, search engine optimization involves web advertising. You make use of keywords to promote your business as well as the products and services that you offer. It is vital to choose the best keyword in marketing your company. You can test run the keywords by trying them on different search engines in order that you can make the necessary adjustment to suit your taste and criteria. Likewise, you need to ensure that your website is full of keywords because this is the only way that your website will make it to the search engines.

There are two kinds of search engine optimization namely on page and off page. The former consists of the main keyword as well as the description and tags. This kind of SEO is designed to inform the different search engines about the objective and keywords of your website.

On the other hand, off page SEO consists of directory and article submissions, blogs, link exchange, forums, among others. This is helpful in making more quality back links which results to greater inbound links. This kind of SEO enhances the ranking of your website on the various search engines.

If you want to maximize your website, considering search engine optimization is your best option. SEO improves the position of your website when it is searched in the well loved search engines. Through search engine optimization, you can have guarantee that your website will be the first one to be spotted by search engine users.
So if you want to maximize your time doing business on the Internet, then investing money on SEO can be the best choice you will ever make.

To your success!

Aaron Young
ECM Elite Clicks Media LLC
ECM SmackDown LLC
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